GYPTIAN TAKES THE LEAD!

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Reggae artiste GYPTIAN has been chosen over, deejays Vybz Kartel, Shaggy and Sean Paul to become the most popular dancehall artiste in North America and third popular globally based on online searches, amidst the prerelease of his charting album.

Not since 2003 has, a local based reggae artiste had that level of chart success. That chart success has fuelled his online popularity that has reflected in the jump in his search traffic.

Specifically, during the last 30 days, every 100 global searches for Gyptian saw a corresponding 92 searches for Kartel and 80 searches for Matisyahu. Gyptian is also currently joined with Damian Marley who recently released an album with rap legend Nas.